Payton Cianfarano
Life's Grander
Toyota Grand Higlander
Client: Toyota | 2023 | Agency: Burrell Communications
CCO: Khari Street | Creative Director: Corey Seaton + Stanley Yorker | Copywriter: Payton Cianfarano
| Art Director: Claudio Garcia + Nick Anglin | Director: Kenya Barris
Embracing the wonder of every day life, every moment is grander behind the wheel of the Toyota Grand Highlander.
Broadcast
The Grand Highlander makes everything grander – even the moment when backseat nonsense is met with the one phrase all kids dread – "don't make me come back there".
"Back There" :30
"HBCU Tour" :30
Digital Video
In a series of digital videos, we follow our main family from "Back There" and watch as the Grand Highlander comes in clutch to elevate every less than grand scenario.
"Grand Effect" :15
"Unlocked" :15
"Plugged In" :06
"Load Up" :06
"Reflect" :06