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Get Out There
Toyota Tacoma
Client: Toyota | 2024 | Agency: Burrell Communications
CCO: Khari Street | Creative Director: Corey Seaton | Art Director: Claudio Garcia + Nick Anglin
The Toyota Tacoma dares drivers to get out there...like, way out there.
Social
Way Out Challenge
We dared Tacoma drivers to challenge their limits of getting out there. Kicking off on TikTok, drivers who think they can take their Tacoma the furthest were pushed to submit videos in far out locations for a chance to win a $12,000 prize including an ARB kit to beef up their Tacoma.
#GOTWM
Get Out There With Me
Playing off the #GRWM (Get Ready With Me) social trend, we introduced TikTok users to the best way to prep for an adventure in the way out: the Tacoma.
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