CONVERTING HATERS
Toyota BEV FAMILY

Most people know enough about a subject to think they’re right, but not enough to know they’re wrong. They less people know, the more likely it is that their skepticism will become hate. 

So, how do we effectively connect a target already skeptical about the style, performance, and reliability of battery electric vehicles to Toyota's new family of BEVs? We show them the absurdity of blind skepticism (with help from Jim Henson's Creator Shop), inform them of what sets Toyota BEVs apart from the rest, and watch them change in real time. Because the only thing more powerful than hater energy is electric energy.